In a neighborhood historically underserved by healthy food options, a new kind of grocery store is sparking change—and healing. Nestled in the heart of South Central Los Angeles, SÜPRMARKT is more than just a supermarket; it’s a wellness destination rooted in food justice, community empowerment, and accessibility. With a focus on organic, plant-based living, SÜPRMARKT is making it possible for Angelenos to eat well, feel good, and thrive—regardless of their zip code.
A New Era of Wellness in South LA
Founded by wellness advocate and entrepreneur Olympia Auset, SÜPRMARKT began in 2016 as a mobile pop-up store with a simple mission: bring fresh, organic produce to communities living in “food deserts.” Fast-forward to today, and that dream has evolved into a vibrant brick-and-mortar store at 3526 W Slauson Ave.
The grand opening in June 2024 marked a significant milestone—not just for Auset, but for the entire community. Families, health leaders, and local supporters gathered to celebrate a long-overdue wellness hub designed specifically for South Central.
Inside SÜPRMARKT: Where Health Meets Community
SÜPRMARKT stands out for its holistic approach to wellness. Walking into the store, customers find a warm, inviting space filled with:
- Organic produce sourced locally and sustainably.
- Vegan meals made fresh daily, including customer favorites like gumbo, cornbread, and quinoa bowls.
- Fresh-pressed juices and smoothies, supporting hydration and detoxification.
- Health and wellness workshops, such as yoga, cooking demos, and financial wellness classes.
Whether you’re stopping by for kale or community, SÜPRMARKT offers a space where wellness feels personal and attainable.
Making Health Affordable
One of SÜPRMARKT’s greatest achievements is its dedication to affordability. In a city where access to healthy food can be costly, this store breaks down barriers:
- EBT discounts up to 75% on produce ensure low-income families don’t have to choose between health and affordability.
- SÜPRFRESH produce boxes deliver curated organic goods to customers weekly, available for pickup or delivery.
- Free wellness programming means every shopper has a chance to learn and grow—mentally, physically, and emotionally.
This commitment helps build a stronger, healthier Los Angeles—starting at the grassroots level.
A Movement Rooted in Food Justice
SÜPRMARKT isn’t just a store—it’s a symbol of resistance against “food apartheid,” a term Auset uses to describe the systemic denial of nutritious food in communities of color. By creating access to clean food in South LA, SÜPRMARKT is actively rewriting the narrative and reshaping the local food economy.
In doing so, it supports:
- Black and brown farmers, who are often excluded from mainstream grocery supply chains.
- Local job creation, investing in community talent and workforce development.
- Health equity, giving families tools to prevent diet-related illnesses like diabetes and hypertension.
Why LIFE FEELS GOOD at SÜPRMARKT
The impact of SÜPRMARKT goes beyond aisles of arugula and apples. It’s seen in the laughter at community yoga sessions, the joy of a child trying fresh mango for the first time, and the relief of a grandmother who no longer needs to travel miles for quality food. It’s in the way the space feels—like home.
4 Wellness Wins at SÜPRMARKT:
- Organic groceries made accessible through deep community discounts and EBT-friendly pricing.
- Plant-based meals and juices support daily nutrition and long-term health.
- Wellness education that empowers people to take control of their health.
- Community-first design that turns shopping into a healing experience.
In South Central LA, SÜPRMARKT is more than a grocery store. It’s a healing place, a hub of wellness, and a shining example that life can feel good—especially when health is within reach for everyone.
Report Lela Christine
LIFE FEELS GOOD NEWS
