Beginning April 1, PAX will celebrate cannabis culture through a new social media campaign that invites fans and consumers to showcase #My420, sharing what cannabis means to them and how it integrates into their daily lives. From athletes to entrepreneurs, artists and foodies, cannabis has evolved to be a part of daily culture for those who embrace cannabis as part of their lifestyle.
As part of the program launch, PAX announces a yearlong initiative with Dream Hollywood hotel to create touch points for hotel guests and Angelenos. PAX will have devices available for purchase at the hotel for April and host a 4/20 celebration at The Highlight Room. The sponsorship with PAX will continue through the remainder of the year and build upon the guest experience with innovative touchpoints to explore responsible use of its devices.
For a limited time, PAX will offer its PAX Era device for $14.20 leading up to holiday with the device available for purchase on 4/20 for $4.20. The PAX Era is the uniquely designed, effortless pen-and-pod system for cannabis oil that utilizes connected technology to drive better consumer experiences. By controlling temperature, flavor, potency and options for session predictability, the PAX Era is the perfect sleek and refined product for cannabis discovery.
Join PAX to show your #paxlife style on social using #My420.
