CBD Products Coming to a Store near You. Investorideas.com, a leading investor news resource covering hemp and cannabis stocks releases a snapshot looking at the flurry of new distribution and marketing deals within the CBD sector, opening up product availability to a growing consumer base.
Making headlines at the beginning of the month, cannabis leader, Canopy Growth Corporation (TSX: WEED) (NYSE: CGC) and Sequential Brands Group, Inc. announced that Martha Stewart joined the Company in an advisory role to assist with developing and positioning a broad new line of product offerings across multiple categories.
“As soon as you hear the name Martha, you know exactly who we’re talking about,” shared Canopy Growth Chairman and co-CEO, Bruce Linton. “Martha is one of a kind and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal.”
American Premium Water Corporation (OTC: HIPH) just announced that its LALPINA CBD will be sold in General Nutrition Center locations. LALPINA CBD will be part of the pilot program the brand participated in last year. LALPINA CBD will be available for sale at two southern California locations; GNC Walnut, CA (located at 20687 Amar Road) and GNC Rancho Cucamonga, located at 10768 Foothill Boulevard.
From the news:
“Getting placement into GNC is part of the larger wholesale distribution strategy that the Company is anticipating for 2019. The Company is actively working on adding other distribution across big box, chain, grocery, and mom and pop retailers, specifically in our target focus areas (Los Angeles, Las Vegas, New York, Miami).
In addition to beverages, the Company’s cosmetics brands (Vanexxe and plant+body Essentials) have also generated significant interest from retailers. With the Company’s existing retail channels from its Gents brand (Bloomingdale’s and Saks Fifth Avenue), there is always the potential to cross distribute, especially in the cosmetics category, which I believe has the potential to equal the beverage market as far as CBD opportunity goes. There is a lot of excitement in the market and I look forward to keeping shareholders updated about the Company’s progress in exploiting these channels,” concluded Ryan Fishoff, CEO American Premium Water Corporation.